THINGS THAT MAKE YOU GO HMMM: A BIT OF ADVERTIZING FUN(?)January 17, 2013
This may be one of the most unusual blogs I ever shared on this website. But I absolutely have to share it because when I saw this advertizement, I literally had to do a double take. As many of you are aware, I like to pop in to phys.org every now and then to quickly scan what's going on in our fast changing and increasingly transhumanist world, and one of the headers there that I always check out is nanotechnology. But this time, I'm not blogging about one of their articles. What caught my eye this time was in that little bar that occasionally displays advertizements.
Yes, you read that correctly: I'm blogging about one of their advertizements. A commercial.
After looking at it, my first reaction was to chuckle. Not only because we had indeed entered the transhumanist era, but we are already seeing commercials for some of its products, in this case, pure nanoparticles with no chemical contaminants. These particles have been treated with lasers and are suspended in purest water. Granted, we're not seeing commercials on tv or hearing commercials on the radio for "pure nanoparticles" with no chemical residue, to cure this or that ailment. We're not yet seeing any commercials for Roto Rooter's one hundred percent guaranteed blood vessel plaque-remover nano-bots in distilled water solution, nor are we reading about nano-life extenders... yet.
...But we are reading an advertizement.
And then, my eye strayed to the right, and I froze. See if you can see why:
On the right, note the four bottles with solutions of pure nano-particle silver (the yellow colored bottle), titanium(the blue colored water), platinum (the black colored water), and finally, gold, the red colored water....
I froze, and the chuckle in my throat choked and came out more of a gurgle. "You've got to be kidding!" I said to the empty room. This surely has to be one of those fun coincidences, one of those things that makes you go "hmmmm...." The reason I was going "hmmmm" in this case was because of something I had written about in The Philosophers' Stone: Alchemy and the Secret Research for Exotic Matter, for many alchemical texts that claim "success" in the confection of that most marvellous object record that there is a specific color sequence associated with the process, from black through white and green and yellow, and finally, to the "pure gold" of the Stone itself, which is in some texts, a deep purple, and in others, a deep red. And all this after, in some texts, burning gold to an ultra fine powder and suspending it in solution.
Just makes you wonder....
See you on the flip side.