You just have to laugh at the Lunacy Index (or is this the Hysteria Index? Hard to tell), and the idea that people can alter reality simply by the Gnostic tactic of altering the language:
Yes, that's right, Bayer, former component of IG Farben, recognizes that Mon(ster)santo has a reputation problem. Solution: simple: just rebrand it.
...still laughing here. What about you?