Ms. M.W. sent me this important article, and it is definitely worth sharing. The game is afoot, it seems, for yet another of those cosmetic Madison avenue approaches to "address" the GMO issue, not with substantive science, but by more tinkering with language, which has become the fundamental tool in the arsenal of social engineering; substantive issues can be diffused and real debate and science replaced by mere adjustments, George Orwell style, to language:
What's behind the move? Well, as the article notes, perhaps it's Mon(ster)santo having been voted Most Evil Corporation of the Year:
"Perhaps, but one thing is certain: Monsanto does seem acutely aware that the battle between supporters and opponents of GM has heated up and is extremely fierce. Moreover, after years of accumulating what Fraley views as an unfairly bad reputation, the Gene Giant has decided to change strategy: It plans to get closer to the consumer so it can work at convincing skeptics and critics of the safety of its products and the positive effects biotechnology presumably has on world agriculture [sic].Monsanto admits it has a growing “credibility crisis” among consumers worldwide but it is playing an old discursive trick, asserting that this is not a problem of risk but of risk communication. According to Faus’s report, Monsanto’s lack of credibility is more complicated as illustrated by consumer rankings for 'Most Evil Corporation of the Year.'”
Monsanto likely realizes this is more than a problem of risk communication and is instead more a question of taking control of risk characterization to manipulate and create confusion and hence inaction among the broadest consumer market segments possible. Doublethink style, education is obfuscation. (Emphasis added)
"The artist [sic] in the age of digital reproduction becomes an information manager who is best when s/he recognize how to manipulate language and other symbolic discursive games, especially through what we might term systematically-distorted communication. Presumably it then becomes a simple matter of activating mass media discourse agents to define and constrain truth claims and the qualification of those deemed able to make objective truth claims by virtue of a particular (reductionist) way of knowing the world."